Leadership Team

Fred leads the sales and brand management teams, enhancing lead generation, prospect engagement, and collaborating with A.C. Americas®’s leadership team to develop and execute short- and long-term business strategy.

“It is my honor to appoint Fred to the newly developed position of Executive Vice President of Sales,” remarks Blanchard. “Fred’s industry knowledge and go-to-market sales strategies are widely recognized across the industry by some of the industry’s most influential people, customers, and manufacturers. Fred’s success with A.C. Lighting® building top-performing sales teams, and developing long-term customer relationships will lead Fred to success in the development of business strategies.”

Passionate about the success of others, Fred takes pride in working to elevate the customer base, identify new business opportunities, and develop new and strategic sales approaches for major accounts. He also uses these skills to mentor, develop, and lead his team in their success.

As Executive Vice President of Sales, Fred plays a key role at the executive level, as a board member, and in the company’s governance to achieve its objectives of building a client-centric company.

We are excited to announce that Jessica Sabet has been appointed Vice President of Client Experience, a newly created executive role reporting to President Jean-Louis Blanchard.

In her new role, Jessica will build and lead our Client Experience organization, with the Customer Service and Service Departments reporting to her. She’ll set the strategic direction for the department, champion customer advocacy, and use data and process improvements to help us deliver stronger outcomes — and a better experience — for our customers.

Many of you already know Jessica from her seven years with A.C. Americas®. She joined the company as Executive Assistant, supporting the executive team on board and executive meetings, legal and confidential documentation, and company growth initiatives, before being promoted to Strategic Initiatives & Special Projects Manager. In that role, she led major corporate projects including our ERP implementation, annual inventory leadership, and the opening of our newest warehouse in Corinth, Texas.

A.C. Americas® (Canada) Ltd., your North American distributor of world-class lighting, audio, and video products, is pleased to announce the appointment of Rob Deslauriers as National Sales Manager (Canada) – Audio, Video, Lighting.

Rob Deslauriers brings more than 25 years of experience in the Canadian professional audio, video, and lighting markets to his role. With a proven track record in national sales leadership, channel development, and manufacturer partnerships, Rob has built strong relationships with integrators, consultants, dealers, and live production professionals nationwide. Reporting to Gary Aird, Rob will focus on strengthening market presence, supporting partners, and driving sustainable growth across Canada.

“Rob’s depth of experience and long-standing relationships within the Canadian AVL and live production markets make him a strong addition to our leadership team,” said Gary Aird. “His market knowledge and partner-focused approach will play an important role in supporting our customers and driving continued growth across Canada”.

Please join us in welcoming Rob to the team. You can reach Rob by phone at 416-832-8025 or by email at rob.deslauriers@acamericas.com.

• Developing strategic sales initiatives to achieve annual goals.
• Strengthening relationships with valued partners.
• Leading and mentoring the sales team to continued success.

“I am honored to promote Chris to this newly created role,” said Fred Mikeska. “Chris has consistently delivered exceptional results in his sales region, reflecting his vast experience. His infectious personality and outstanding commitment to supporting clients and teammates make him a perfect fit for this position. I look forward to working closely with him in this capacity.”

Chris has been with A.C. Americas® for six years, serving as Sales Representative for the Northeastern USA. Chris has contributed to numerous high-profile projects, including;

• ESPN Studio X
• Woodstock Academy
• Hard Rock Casino Arena
• Walnut Street Theatre (Follow-Me)
• And many more.

Gary’s role was created as part of the company’s strategic plan for the AV market. Working closely with Anthony Stofflet, Luminex Brand Manager, along with the APEX and Innosonix teams, he will focus on developing the company, brands, and markets.